YouTube is the most popular free online video platform and the world’s second most visited website, which was launched in 2005 by Jawed Karim, Steve Chen, and Chad Hurley. Originally, it was intended as a dating site but it soon expanded to general video content. Google saw its huge potential and in 2006 bought it for $ 1.65 billion. At that time, the company had 65 employees and did not generate income. Today, it employs 5,000 people and its main source of income is the monetization of advertising. This article describing how views are counted on youtube will briefly be mentioned.
The biggest competitor of YouTube is Vimeo, the platform for sharing videos online that has gathered 150 million creators worldwide and has 1.24 million subscribers. In 2018, it generated revenues of $160 million with 8,700 employees. YouTube is the leader of the online video market with 2 billion registered users and revenues of $15 billion from advertising. The service does not have advertising and allows free viewing of the videos, as well as the options to share, store and comment as well as a social network. Their source of income is the monthly and annual subscriptions that users pay and obtain cloud-based services in exchange to create, host, stream, monetize, analyze and distribute online content on different devices.
Wistia is a developer of video software and audiovisual content that was founded in the United States by Chris Savage and Brendan Schwartz in 2006. Today, it has more than 100 employees and generates annual revenues of $40 million. It has nearly 500,000 clients in 50 countries and works for brands such as HubSpot, MailChimp, Starbucks, and Sephora. The company has become a provider of solutions for the creation and distribution of video, measurements, and databases for hundreds of industries around the world. Also, it supports companies that create long-form video content to build their brands.
Dailymotion is a French website that allows uploading and sharing video, that is present worldwide with content in 25 languages and 43 local versions. Owned by telco Vivendi, the platform was created in 2005 by Benjamin Bejbaum and Oliver Poitrey and today is valued at $ 128 million and generates $110 million in annual revenues. It has 300 million active users.
Dailymotion includes advantages such as advanced recommendations based on algorithms, and the ability to discover sports, music, politics, fashion, and eSports content from around the world. More than 3.5 billion videos are viewed through the incorporated player. All users are free to share their video and the platform delivers innovative technology resources, great flexibility, and visibility to creators.
Twitch is an American platform specialized in video game and eSports content that was launched by Justin.tv in 2011 and, in 2014, it was sold to Amazon for $ 1 billion. With 1,500 employees, n 2019 it generated $ 230 million in revenues. It has three business units that include subscription service, advertising, and the sale of “bits” that users use to give tips, share emoticons with friends and cheer their favorite streamers. Twitch is one of the most used entertainment platforms among 18-34-year-old people. Every month, 3.2 million users broadcast live and it also has a library of 124 million clips on demand. The service has streamed video to 245,000 viewers worldwide at the same time. It is the most popular video service for eSports and video game lovers. Twitch is a fast-growing platform and since lockdown has only increased with the number of people beginning to stream games, and continues to grow.